About Us

We are so passionate about beautiful high quality silver jewellery gifts because we know that these should be as unique as you!  

We offer new, current and exciting ranges of other design led jewellery to our fabulous fashion conscious clientele.

When you visit Lovelace Avenue you are visiting a site you can confidently buy from. Not only do we understand all of the current trends to keep you looking like an ‘A’ Lister but we also have a keen eye for fashion and quality at a fraction of the price.

Most women are passionate about jewellery and so are we! Our aim is to offer the best online shop throughout the UK and worldwide, buying for less doesn’t mean poor quality. In fact, our business has been built on beautiful quality which our customers love and when you receive yours you will too!​​